Why JustFAB Exists

Every action we take online - every click, search, scroll, and swipe generates data. This data is immensely valuable, fueling billion-dollar ecosystems dominated by tech giants.

Yet the people who create this data, users, see none of the benefits. Instead, they are tracked, profiled, and monetized without their awareness or consent. And the result? A silent but massive data leak, where individuals unknowingly forfeit both their privacy and their economic value.

This isn’t just a privacy issue, it’s an ECONOMIC INJUSTICE. JustFAB was created to change that.

JustFAB is a DataFi + Gamification project, assisted by AI Agents & powered by ZK Technology for Web2.5 users.

We believe data ownership is a fundamental right. JustFAB offers a built-in solution for data protection and tokenization, empowering Web2.5 users to take back control. Through a universe of free-to-play mini-games and engaging experiences, users contribute valuable behavioral signals. But unlike traditional platforms, JustFAB leverages Zero-Knowledge (ZK) technology to ensure users stay anonymous while their data is processed, labeled, and prepared for tokenized monetization.

In this new model, users remain in full control. That means no KYC, no invasive tracking, no middlemen.

JustFAB isn’t just a game, it’s the infrastructure for fair, private, and user-owned data economies.